Everything started back in 2012 with a collection made by one unique style in 16 different colors, but, delivered in a package that was all but ordinary, like jam jars in a wooden box, sushi take-away box etc. While the concept took it's way to success the decision was to move into a more structured collection with more styles with wide color variations, dropping the jars and boxes to get closer to a fashion eyewear brand.


In the 2018 campaign Los Angeles is the palm tree laden city with an endless blue view and an unencumbered lifestyle driven by personal tastes. It is a city alive with cacti, where people head for the beach before rush hour and the taco truck in the afternoon. The intention was to capture this lifestyle in pictures shot by Amanda Marsalis famous American film director and photographer.


Rédélé’s 2019 video-photographic campaign between Malibu and Hollywood has an exceptional, iconic and exclusive location, desired by the best directors, photographers and top models in the world. We’re talking about the Goldstein House, tucked away in Beverly Hills and designed in 1961 by architect John Lautner, a disciple of Frank Lloyd Wright.

Described as a cultural touchstone, its space-age architecture is as timeless and unique today as it was when architect John Lautner conceived it. The estate owes its name to larger-than-life owner James F. Goldstein – real estate mogul, eccentric billionaire, fashion devotee and Los Angeles Lakers super-fan. Goldstein bought the house in 1972 and renovated the furnishings, interior spaces and details, eliminating the fixtures from the windows and adding a tennis court and the nightclub Club James. The eyes of the Rédélé campaign were Sam Muller’s, a Los Angeles artist who makes the camera his favorite medium. Muller has created campaigns for a number of high-profile brands such as Nike, Levi’s, Red Bull and Vans.


In 2020, Rédélé took a significant step in its journey of eyewear innovation with the launch of its highly anticipated Acetate Collection. This collection was born out of a vision to breathe new life into iconic eyewear frames, infusing them with a modern and sophisticated touch.

Acetate, renowned for its versatility and luxurious feel, became the canvas upon which Rédélé's creative artisans embarked on a transformational journey. Each frame in this collection was carefully crafted, not just as an accessory but as a piece of art that seamlessly blends classic elegance with contemporary style.

One of the hallmark features of the Acetate Collection is the meticulous attention to detail, exemplified by the exquisite acetate inlays gracefully adorning the sides of every frame. These inlays serve as more than just a design element; they become a distinctive selling point. They not only enhance the visual appeal of the eyewear but also offer a tactile experience that is both refined and indulgent.

The choice of acetate as the primary material was deliberate. Acetate is known for its lightweight yet durable properties, ensuring that each frame not only looks exceptional but also offers unparalleled comfort and longevity. This meticulous selection of materials speaks to Rédélé's commitment to providing eyewear that is not just fashion-forward but also practical and enduring.

The Acetate Collection quickly garnered attention not only for its aesthetic appeal but also for its ability to cater to a wide range of tastes. The frames, available in an array of shapes and colors, are designed to complement diverse styles and personalities, making them a versatile choice for those who seek eyewear that is both distinctive and adaptable.




Rédélé proudly presents the black label collection of optical frames, featuring the new and exclusive TITANBLOCK hinge. Developed using cutting-edge technology, this hinge is milled from a solid titanium piece without thermal stress, ensuring unprecedented strength and durability. It's as light as a feather yet as sturdy as a rock, with an average weight of just 19.5 grams per frame. Crafted from Titanium grade 5 (Ti 6-4), it offers significantly greater strength than commercially pure titanium (grades 1-4) while maintaining the same stiffness and thermal properties. Our new models—Vancouver, Montreal, Calgary, Halifax, Winnipeg, Edmonton, Victoria, Toronto, and Ottawa—are inspired by the splendid Canadian cities, continuing the naming tradition initiated in 2018, which draws from evocative and inspiring cities and places.



In the AW 21-22 collection, Rédélé reinvigorates timeless eyewear classics with a contemporary twist. Offering 12 distinct shapes in 4 vibrant color variations, we continue our exploration of Rédélé's rich acetate heritage.

This collection harmoniously combines the elegance of iconic eyewear designs from the past with modern sophistication. Each frame is a testament to meticulous craftsmanship, honoring the legacy of eyewear excellence.

The 12 distinctive shapes pay homage to the classics while embracing a modern aesthetic, offering wearers the opportunity to make a bold statement with a touch of nostalgia. Complemented by a versatile palette of 4 color variations for each frame, there's a perfect match for every style and preference.

With the ICONIC JOURNEY, Rédélé invites you to celebrate heritage, embrace classics, and explore the evolution of timeless designs. It's eyewear that bridges the past and the future, offering a touch of nostalgia with a promise of stylish tomorrows.

RED by Rédélé, 2022

RED by Rédélé campaign 

In our RED by Rédélé campaign for 2022, we proudly present our latest models, each representing a piece of Rédélé's soul. These eyewear creations epitomize our commitment to quality, style, and individuality.

Our creative vision emphasizes both comfort and timeless shapes in a carefully curated selection of basic, easy-to-wear colors. These designs are tailor-made for individuals who appreciate discreet elegance and seek eyewear that seamlessly complements their style.

RED by Rédélé is more than just eyewear; it's a statement of identity, an extension of your personal style. With each pair, you're not just wearing glasses; you're wearing a symbol of your individuality and sophistication.

Explore RED by Rédélé and discover eyewear that lets you express your unique spirit with confidence. Wear your story with pride and make your mark with Rédélé.

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