Designed in California
Made in Italy
From the Mountains to the Ocean
Rédélé is a lifestyle eyewear brand founded in 2012 by the young, free-spirited rule breaker, Alessandro De Vecchi. After five successful seasons the brand’s creative team has taken a new direction and has moved across the ocean to sun drenched Los Angeles – the hotspot for fashion-forward, sophisticated, confident and laid-back lifestyles.
The new Rédélé collection is a celebration of the brand’s newly established Southern Californian roots. The collection draws its influences from classic sunglasses, including American designs and the legendary Los Angeles icons of yesterday, plus the creative community of today. The collection is driven by an appreciation of effortlessness and the good life.
Craftmanship, Good Taste and Passion
The collection features 22 new exclusive styles divided between prescription glasses and sunglasses. Masculine and feminine, luxury and street style, the Rédélé collection distinguishes itself by its passion for the craftsmanship of superior eyewear. Each Rédélé bespoke design is entirely made in Italy and is the maximum expression of craftsmanship, good taste and passion.
Each Rédéle frame is created with the highest attention to detail, combining comfort, lightness and innovation – all fundamental aspects in the brand’s philosophy and the roots of its name. Jeanne Rédéle created the Alpine Renault in 1954, the automobile manufacturer specialised in the most technologically advanced sports cars. This is a great inspiration to the founder of Rédéle, who has built the fundamentals of the brand with that same idea in mind.
From Los Angeles
Tradition meets Innovation
Belluno is a gem located in north-eastern Italy. Famous for its hard-working population, the region’s history and tradition lives surrounded by the most beautiful European mountains – the royal Dolomites – one of the most popular tourist destinations for fans of high altitude sports. Belluno is a place of true Italian excellence, where the quality of life and the beauty of the landscape blends harmoniously.
The most important glasses district
Among these mountains, the Belluno glasses district has developed – one of the most important in the Italian fashion manufacturing scene for the last 150 years. The most advanced optical production in the world is focused here – at the footsteps of the Dolomites around the valley of Cadore – the unmatched homeland of glasses in terms of quality and quantity. In this ancient Venetian town, all the production is still hand-made with love and passion, with the skilled experience of craftsmen who carry on this historical art of Belluno.